UA Lead

Yubo is hiring!

About

📱 Yubo is a safe space for young people to socialize and make connections while streaming and chatting online through an app.

🔒 The platform boasts an innovative suite of safety tools that guarantee all its users’ security, moderation, and privacy.

Faced with a new generation of hyperconnected digital natives who are lonely and overwhelmed, Yubo helps Gen Z engage with the world and learn about themselves. Inspired by the best of offline interactions and the possibilities of digital life, Yubo's vision is to fix online social interactions for the next generation. Unlike traditional social networks, Yubo prioritizes people over content, real-time interactions over likes, and real connections over followers.

🌍Created by three friends/engineers who are passionate about consumer apps and thanks to a team of 60 people in 3 different offices (Paris, Londres, New York), Yubo now has 50 million users across and attracts approximately 2 million new users every day.

Since its launch in 2015, the app’s users have:
✔️made more than 2 billion real connexions/friendships on the platform.
✔️ sent more than 10 billion chat messages.
✔️ streamed live almost 30 million times.

Job Description

Who we are 

📱 Yubo is a safe space for young people to socialize and make connections while streaming and chatting online through an app.  

🔒 The platform boasts an innovative suite of safety tools that guarantee all its users’ security, moderation, and privacy. 

Faced with a new generation of hyperconnected digital natives who are lonely and overwhelmed, Yubo helps Gen Z engage with the world and learn about themselves. Inspired by the best of offline interactions and the possibilities of digital life, Yubo's vision is to fix online social interactions for the next generation. Unlike traditional social networks, Yubo prioritizes people over content, real-time interactions over likes, and real connections over followers. 

🌍Created by three friends/engineers who are passionate about consumer apps and thanks to a team of 60 people in 3 different offices (Paris, Londres, Jacksonville), Yubo now has 50 million users across and attracts approximately 2 million new users every day. 

Since its launch in 2015, the app’s users have:

✔️made more than 2 billion real connexions/friendships on the platform.

✔️ sent more than 10 billion chat messages. 

✔️ streamed live almost 30 million times. 

Challenges:

As an UA Lead, you:

- Develop the performance strategy to help achieve our growth goals and test aggressively to find the best ways to

attract more new users.

- Lead a group of team members and agency partners to allocate, invest, and optimize the performance media budget

across all channels to meet our business targets

- Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of our

performance channels

- Work closely with analytics and data science partners to build a world-class performance marketing engine across

tracking, attribution, and optimization.

- Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, CPR, ROI, and Engagement

- Innovate and implement test and learn strategies and drive scalable results

- Manage and build your team

Technical & Mindset Prerequisites

  • Professional background:
  • 5+ years experience in acquisition marketing and performance/marketing
  • 1-2 years of people management experience
  • BtoC
  • Start-up or Scale-up or Agency
  • Mobile or Gaming => target GenZ
  • Specific knowledge:
  • Track record of growing Paid User Acquisition on a measurable basis at scale
  • Demonstrated ability to work and influence decision-makers in a fast-paced, matrixed organization, with stakeholders across multiple time zones
  • Exceptional problem solving and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
  • Willingness to be deep in the details while also being able to create and communicate higher-level strategy
  • Experience managing a large budget (300k€/month)
  • Experience in acquisition on social networks/channels used by GenZ like TikTok or Insta
  • Have a good narrative
  • Have a perfect understanding of our product
  • Soft skills:
  • Ingenious/Smart
  • Curious/Proactive
  • Agile/Fast
  • The recruitment process

  • Interview with TAM
  • Interview with CEO
  • Interview with COO & Head of Finance
  • Use Case
  • Fit Interviews
  • What we can offer you 

    Our culture :  

    ✨Yubo is a tribe of diverse backgrounds and expertise (tech, marketing & communication, safety, support functions...) that share common values like a results-based culture, total transparency, a strong team spirit, the drive to continue learning, and courage to face challenges head-on. 

    Our policy about diversity & inclusion :

    🏳️‍🌈 We’re serious about diversity and inclusion at Yubo. People of color, gay, lesbian, transgender, non-binary people, parents, and people with disabilities are all welcome on our team. We hold regular workshops to foster a culture of empathy and compassion for minority issues. We are proud that diversity and inclusion are crucial assets to our team.

    Working at Yubo means : 

    🗽Flexibility and autonomy: the chance to work remotely when you want and where you want and with the material and tools of your choice

    🔥 Trust and empowerment: We’ve only just begun this adventure, and there are plenty of projects to work on. So it’s up to you to shape your role according to your skills and career path with the support of your manager. 

    🥰 Care and well-being: We care a lot about our people with a lot of benefits such as... Health insurance 100% reimbursed, lunch vouchers 60% reimbursed,  sick leave 100% covered, parental leave for both parents, brand new offices in the Paris, London, and Jacksonville, Pass Navigo (metro/bus) 100% covered, transport cost reimbursement for people who bike to work, and a kitchen stocked with free snacks and drinks.

    🥳 Togetherness and fun: 1 monthly team-building to celebrate, 1 incredible trip per year to relax and disconnect, quarterly team-buildings per team to rediscover each other and reconnect, Switch games after lunch, and, of course, kind and friendly teammates

    🎉We are certified HappyIndex® / AtWork StartUp 2021, Tech AtWork® 2021, and Hybrid Worplace® 2021 🍾

    Additional Information

    • Contract Type: Full-Time
    • Location: Paris